Internet marketing is the best way to ensure that after a website is created, people searching for your small business can easily find you. Due to the growing number of internet users, online marketing has become an integral part of every advertising strategy. North Country Design utilizes a multi-faceted approach to create the most effective marketing strategy for your business. The internet marketing techniques we use are as follows:
Every company with a web page should also take advantage of social media sites. Due to the wild popularity of sites such as Facebook, Twitter, LinkedIn, and YouTube, companies are turning to social media as an outlet for marketing tactics. If you want to build a better brand and raise the awareness of your business, hire North Country Design to build professional profiles across social media sites. These accounts are a cost-effective way to generate traffic on your web page, connect with customers, announce new products and services, and spread your business name to the masses. With social media, you can also quickly earn your three vital “Business Rs”: referrals, recommendations, and reviews.
The phone book is on its way out as a business directory. Nowadays, potential customers use search engines to locate businesses that they need. We noticed this shift a few years ago and started using local listings to increase exposure for small business. These listings can be found on major search engines, such as Google and Yahoo, and they blend internet searches, reviews, and information in the yellow pages to connect the best business with customers in need of service. You want your business to be in the top listings with positive reviews and this is exactly what North Country Design does for its customers.
Another avenue we use for internet marketing is blog writing. Successful web pages have relevant and informative content that customers find useful. Blogs can be helpful in regards to increasing site traffic, providing rich content, and optimizing the search engine results of a site. Our internet marketing services can kick start your blog with writing that will garner attention from readers who will turn into frequent visitors of your site.
Once you’ve collected information from customers who are interested in your product or business, an e-mail marketing campaign can be an effective way to reach numerous customers at once to offer services and/or products. Read more about the benefits of e-mail marketing.
SEO (Search Engine Optimization)
Potential customers will have a hard time finding your website if it isn’t listed on search engine result pages. Google is often the first place internet users visit when they need help finding business and services. There is a direct correlation between a website’s rank on a search engine’s results page and the amount of traffic visiting that website. North Country Design can help raise your search engine ranking through established SEO practices that can help launch your small business into the searching public's eye.
Google AdWords is one of the best ways for your small business to achieve front page advertisements on Google in as little as 24 hours. With an effective PPC Campaign your small business pays for each person that visits your website. Our PPC staff is both Google AdWords Qualified and Microsoft Advertising Accredited. The best oart about PPC campaigns is that YOU set your daily budget for what you want to spend and that number directly impacts how many people visit your website.